The Ultimate Email & SMS Certification Course
Become the retention marketer every ecom brand wants to hire.
13 modules. 175+ lessons. 25+ hours. Taught by Jimmy Kim and Chase Dimond, operators behind $200M+ in attributed ecommerce revenue.
Taught by Jimmy Kim & Chase Dimond
- 13 Modules
- 175+ Lessons
- 25+ Hours
- 5,000+ Certified
Proven results
5,000+ marketers certified and leveling up their careers.
- 0+Marketers certified
- 0Modules
- 0+Lessons
- 0+Hours of content
- $0+In free bonuses
The problem
Knowing email & SMS isn’t the same as proving it.
Most retention marketers don’t have a creativity problem. They have a proof problem. And brands can’t tell who truly knows the channel from who just lists it on a résumé.
You're guessing.
Without proof of what actually works, you test random campaigns, burn time, and burn revenue.
You can't prove it.
No standardized credential means you compete on price instead of on skill.
Surface-level won't cut it.
A few tactics picked up from scattered videos is not expertise. The marketers who win know email & SMS cold, end to end, the whole system.
There’s a faster way to build real command of email & SMS, whether you’re getting hired or growing your own brand.
Get Certified for $997The solution
Master the proven system behind 8-figureemail & SMS revenue.
Not theory. The real frameworks, flows, and campaigns the instructors run for brands, broken down step by step so you can put them to work for your own list or your clients’ the same week.
- Self-paced video lessons across 13 structured modules
- Built-in quizzes after every module to lock in retention
- Official certification and a shareable badge when you pass
- Searchable lesson library to find any tactic in seconds
- Lifetime access on desktop and mobile
Meet your instructors
Built by the operators behind $200M+in email & SMS revenue.
We’re Jimmy Kim and Chase Dimond. Between us, we’ve spent decades running ecommerce email and SMS for real brands, not theorizing about it from the sidelines. Jimmy founded his own ESP and built his own apparel brand; Chase has run the channel for hundreds of brands. Together we’ve driven over $200M in client revenue. This is the work we do every day.
We built eCom Email Certified because skill in this channel is hard to prove. We wanted to give marketers like you the exact thing brands look for: a comprehensive command of the craft, backed by a credential that says you’ve learned it from the operators who actually run it.
What’s inside
13 modules. 175+ lessons. 25+ hours. 5 free bonuses.
Frameworks, teardowns, and playbooks taken straight from the agencies and brands shipping email & SMS at scale. Click any module to see the topics covered.
Topics covered
- What is Retention Marketing
- Why Email Marketing
- The Basics of Email Setup
- Understanding Email Lists
- Basics of Audience Segmentation
- Email Campaign Basics
- Understanding Deliverability Basics
- Compliance & Legal Considerations
Topics covered
- What is Email Deliverability
- Basic Factors Affecting Deliverability
- The Metrics: Understanding Bounce Rates
- Authentication Protocols (DMARC / SPF / DKIM)
- Sender Reputation
- Spam Traps and Blacklists
- Improving Email Deliverability
- IP Warming
- Advanced List Hygiene
- Inbox Placement Diagnostics
- Deliverability Recovery Playbook
Topics covered
- The Basics of Email Design
- Introduction to Email Templates
- Best Practices for Images in Emails
- Responsive Email Design
- Typography in Emails
- Call-to-Action (CTA) Design
- Advanced Email Layout & Grids
- Designing for Accessibility (ALT TEXT)
- Interactive Email Design
- Personalized Design Elements (Technical)
- Design Systems & Email Branding
- A/B Testing for Design
Topics covered
- Introduction to Email Copywriting
- Writing Effective Subject Lines
- The Basics of Writing for Engagement
- Writing Persuasive Copy (Direct Response)
- Crafting Stories for Email
- Segmentation & Personalized Copy
- Conversion-Focused Copywriting
- Copywriting for Different Campaign Types
- Testing & Optimizing Email Copy
- Advanced Personalization & Dynamic Copy
- Brand Voice Development
- Copywriting for AI & Automation
Topics covered
- Introduction to Email Strategy
- Building a Welcome Email Strategy
- Event Marketing Strategy
- Product Launch Strategy
- Re-Engagement Strategy
- VIP Customer Loyalty Strategy
- Omnichannel Campaign Strategy
- Measuring & Optimizing Email Strategy Performance
Topics covered
- Introduction to Audience Management
- List Building & Growing Your Audience
- Basic Segmentation Techniques
- List Hygiene Basics
- Behavioral Segmentation
- Advanced List Growth Strategies
- Email Preferences & Subscriber Control
- Engagement-Based Segmentation
- Advanced Segmentation Techniques
- Cross-Channel Segmentation
- Lifecycle Segmentation
- Data-Driven Audience Optimization
- MVC Framework
Topics covered
- Introduction to Email Automations
- Setting Up Basic Automations
- Abandoned Cart Automation
- Building Multi-Step Automation Workflows
- Behavioral Triggers & Automations
- Post-Purchase Automations
- Testing & Optimizing Automations
- Advanced Behavioral Triggering
- Advanced Abandoned Cart Recovery
Topics covered
- Introduction to Email Marketing Metrics
- Basic Reporting
- Advanced Email Metrics
- Segmentation & Analytics
- Optimizing Campaigns Through Data
- Deep Dive into Email Attribution
- Advanced A/B and Multivariate Testing
- Predictive Analytics & Customer Behavior
- Cohort Analysis & Retention Tracking
Topics covered
- Introduction to AI in Email Marketing
- Automated Send Time Optimization
- AI-Powered Subject Line Suggestions
- AI for Basic Personalization
- AI for Email Copywriting Assistance
Topics covered
- Welcome Series Playbook
- Post-Purchase Nurture Playbook
- Simple Re-Engagement Playbook
- VIP Loyalty Playbook
- Product Launch Retention Playbook
- Seasonal Campaign Playbook
- Customer Lifecycle Playbook
- Subscription Renewal Playbook
- Referral Program Playbook
- Advanced Re-Engagement Playbook
- High-Value Customer Retention Playbook
Topics covered
- Introduction to Email Capture
- Simple Pop-Up Design & Implementation
- Incentives for Email Capture
- Embedded Signup Forms
- Mobile vs. Desktop Pop-Ups
- Advanced Pop-Up Design & Targeting
- Exit-Intent Pop-Ups
- Gamified Email Capture
- Segmented Email Capture Forms
- Behavioral Trigger Pop-Ups
Topics covered
- Introduction to SMS Marketing
- Setting Up SMS Campaigns
- Basic SMS Campaign Examples
- Tracking SMS Performance
- Behavior-Triggered SMS Campaigns
- Personalization in SMS Marketing
- Advanced SMS Promotions
- SMS and Email Integration
- SMS Compliance and Laws
- Key Takeaways & Best Practices
Free bonuses
Plus 5 free bonuses, included with every enrollment.
On top of the core program, every enrollment comes with these five bonuses at no extra cost: masterclasses, an agency playbook, a copy-and-send template library, and the credential that proves you finished.
Agency Accelerator Course
The full playbook for scaling a marketing agency, free with your enrollment. Get the systems, hiring strategies, and insider tactics that grew Chase's agency past 100+ employees so you can land clients and grow with confidence.
$997
Value
The Klaviyo Masterclass
Chase Dimond's signature Klaviyo course, included at no extra cost. Master campaigns, flows, and optimization step by step so you can scale the email & SMS channel like a seasoned pro.
$199
Value
The Omnisend Masterclass
Five power-packed hours on Omnisend, yours free with enrollment. Automate campaigns, sharpen your segmentation, and walk away with an optimized setup that converts more customers and lifts retention.
$199
Value
Exclusive Community Access
Lifetime access to a private community of certified marketers, operators, and agency owners. Swap what's working, get feedback on your campaigns, and stay close to Jimmy, Chase, and the people doing this every day.
$149
Value
Certified Marketer Badge
Pass the final exam and earn the credential that proves it. Showcase your Certified Marketer Badge on LinkedIn, resumes, and client proposals to instantly raise your value in the market.
Course + bonus value
$2,541
The $997 course plus 5 free bonuses.
Yours today
$997
Students on camera
Real students. Real results.
Operators, founders, and freelance marketers, in their own words, on what eCom Email Certified did for their work.
Who it’s for
Whether you’re getting hired or growing your own brand.
The same proven system works for everyone who owns the email and SMS number, however they get paid for it.
Freelancers & consultants
Win better clients and charge what you are worth. Walk in with proof you can drive revenue, not just send emails.
In-house & brand marketers
Drive more revenue from the list you already have, and become the person your brand cannot run retention without.
Agency marketers & owners
Standardize your team on a proven system, keep clients longer, and justify higher retainers.
Ready when you are
Get certified by the operators who've generated $200M+ in email & SMS revenue with this playbook.
Get Certified for $997How it works
Three steps to certified.
A short, repeatable path from first lesson to verified credential.
- 01
Watch the modules
Self-paced video lessons taught by Jimmy and Chase. Lifetime access.
- 02
Pass the certification
Demonstrate mastery with the end-of-program assessment.
- 03
Get the badge
Add the certification to your LinkedIn, portfolio, and resume.
Students
What students are saying.
Operators, agency leads, and in-house email & SMS teams who took the program and shipped the work. Unedited, in their own words.
What you earn
Your certification, when you pass.
Pass the final exam and you walk away with a verifiable credential you can add to your LinkedIn, your portfolio, or your resume. It is verifiable online with a permanent record, proof you finished the program and can operate the channel at a senior level.
Pricing
One price. Everything included.
One payment, lifetime access. Same product, same access, same guarantee.
Pay in full
$997
One-time payment
Lifetime access, one simple price
- Full Ecom Email Certified course access
- All bonuses: swipe files, audits, frameworks
- Lifetime updates as the curriculum evolves
- Certified badge on completion
- Private community access
- 30-day money-back guarantee
Get Certified for $99730-Day Guarantee
Buying for your team? Add seats at $197 each. Set up team seats →
FAQ
Common questions.
Everything operators ask before enrolling, answered up front.
Yes. This is a platform-agnostic program. What we teach are the terminology, metrics, strategy, and deeper insights of retention marketing, and you can apply everything on Klaviyo, Omnisend, Sendlane, Mailchimp, or any modern ESP. Tooling changes; the fundamentals don't.
Yes, and it's growing. We invited ESPs and third-party tools to contribute to the course by providing their own demos and videos, so members have a single safe place to evaluate them. New tool reviews are added on a rolling basis at no extra cost.
No recurring cost for the certification itself. You'll receive every future update at no extra charge as we continue to innovate the program. We do offer an optional paid community ($100/month), a closed group of certified marketers, but that's an upsell, not a requirement.
The course is distributed through MightyNetworks. The majority of lessons are video so we can track your progress and guide you through the flows, but several sections include written components and downloadable resources. Videos stream from MightyNetworks and aren't downloadable, which keeps the content fresh as we update it.
It's built for email, SMS, and retention marketers who want a real certification: freelancers leveling up, agency teams standardizing their craft, in-house brand marketers, and eCommerce operators who need their team to speak the same language. If you send marketing emails & SMS for a DTC brand, this is for you.
Most students finish in 3–6 weeks at a few hours per week. There's roughly 25+ hours of core video content plus interactive quizzes at the end of every module. You can move faster (some pros knock it out in a weekend) and the certification exam is available the moment you're ready.
Passing the final exam earns you the Certified Marketer Badge, a credential you can showcase on LinkedIn, your resume, and in client proposals. It signals to clients and employers that you've completed Jimmy Kim and Chase Dimond's full retention curriculum and passed the exam.
Yes. The program is $997 for the first seat and +$197 for each additional seat on the same team. If you're certifying a marketing team or an agency staff, email us and we'll set you up with the multi-seat link.
We back the program with a 30-day money-back guarantee. If you go through the material in good faith and it isn't the right fit, email us within 30 days of purchase and we'll refund you in full, no hoops.
Checkout is handled securely through Whop. If a payment plan is available, you'll see the option at checkout. Either way, you unlock the full course and bonuses immediately.
Two things. First, it's the only program co-taught by Jimmy Kim (founder of Sendlane, 15+ years in email & SMS) and Chase Dimond (the email marketing nerd, $200M+ in client revenue). You're learning from operators, not influencers. Second, it's the only one with a structured exam and a certification credential at the end. Most courses give you videos. This one gives you proof.
You get lifetime access to the course, every future update, and the bonus pack. The optional community membership is the only ongoing cost, and you can join or skip it as you like.
30-day money-back guarantee.
Enroll, work through the material, and put it into practice. If it isn’t the right fit within 30 days, email us and we’ll refund you in full, no clawback on bonuses.
Get Certified